Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Business Research
سال: 2017
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2017.04.018